Modern aesthetics often relies on controlled stress, immobilization, or repeated intervention.
Our approach is different.
We believe the face responds best to precision, consistency, and physiological respect. The intention is not to alter expression, but to support the conditions in which the face can function — and therefore appear — at its best.
Aware. Discreet. Trusted.
Supporting healthy skin function through movement and flow that is a foundation to long term wellness and beauty.
Working with muscular and fascial anatomy to support long-term facial integrity. Never invasive because your skin deserves utmost care.
Reducing accumulated facial tension through deeply restorative manual care. Holistic approach to wellbeing.
IN BEAUTY was founded by Inga Storm, whose background in law and finance informs a practice built on discretion, precision, and considered care. In 2023, Inga began a new pathway into wellbeing and beauty, with a focus on anatomy, physiology, and long-term facial vitality.
Her work centers on facial massage as a quieter alternative to intervention-led aesthetics — supporting tissue health, muscular ease, lymphatic flow, circulation, and nervous system restoration.
Each treatment is non-invasive, measured, and tailored to the face on the day.
Aware. Discreet. Trusted.
A Signature Facial massage is a restorative facial massage treatment designed to support facial tension, circulation, lymphatic flow, tissue mobility, and long-term skin vitality.
At IN BEAUTY, facial care begins with the understanding that the face is not separate from the body. It reflects stress, sleep, posture, breathing, circulation, muscular holding patterns, and the quiet accumulation of daily life.
The Signature Facial Massage is a non-invasive, hands-on treatment created to help the face return to ease. Through slow, considered manual techniques, the treatment works with the facial muscles, fascia, lymphatic pathways, and nervous system to support a more rested, lifted, and naturally alive appearance.
The aim is not to force the face into looking different.
The aim is to help it function, move, drain, soften, and recover better.
Our standard massage session is 60 minutes starting at £120 with optional 90-minute and 120-minute sessions.
You may undress to your comfort level, a drape will be provided to maintain your privacy.
A bespoke facial massage treatment combining:
Facial muscle release
Lymphatic drainage
Circulation-supporting massage
Fascia-focused tissue work
Sculpting and lifting manual techniques
Neck, jaw, and facial tension release
Nervous-system-calming touch
Each treatment is adapted to the individual concerns - tension, puffiness, sensitivity, expression, and current state of fatigue or vitality.
No injectables, no aggressive resurfacing, no unnecessary drama.
This treatment is suitable for clients who want a more natural, intelligent approach to facial care.
It may be especially beneficial if you experience:
Facial puffiness or fluid retention
Jaw tension or facial tightness
A tired, heavy, or compressed look
Dullness linked to poor circulation
Stress held in the face, neck, or temples
Fine lines made more visible by tension or dehydration
Loss of facial softness, movement, or vitality
A desire to maintain facial health without invasive treatments
It is ideal for clients who simply want to care for their face consistently, before concerns become more pronounced.
This is facial care for people who are not trying to chase a younger face, but to preserve a well-functioning, expressive face, its integrity long term.
Your first appointment is designed to feel calm, clear, and unhurried.
We begin with consultation, followed by a quiet assessment of how your face presents on the day: where it feels tense, puffy, tired, compressed, sensitive, or held. The treatment is then adapted accordingly.
Your Signature Facial Massage may include lymphatic drainage, facial muscle release, circulation-supporting massage, fascia-focused tissue work, sculpting movements, and calming touch for the neck, jaw, temples, and face.
After treatment, you will receive simple aftercare guidance and, where suitable, a recommended rhythm for ongoing care.
There is no pressure to commit to a course.
The purpose of the first appointment is to understand the face, begin restoring ease, and establish whether ongoing treatment would be beneficial.
Facial wellbeing is a relationship, not a performance.
Every first appointment begins with a considered consultation.
This allows the treatment to be tailored to your skin, facial tissue, areas of tension, and current state of wellbeing.
We will discuss your skin history, sensitivities, lifestyle, areas of facial tension, puffiness, recent treatments, and any relevant health considerations. This may include recent injectables, peels, laser, microneedling, surgery, illness, allergies, medication, or active skin concerns.
The face changes with life. Sleep, stress, posture, hormones, travel, recovery, and emotional pace can all influence how the tissue feels on a particular day. A considered consultation allows the treatment to respond to the face in front of us, rather than follow a fixed protocol.
At IN BEAUTY, the first question is not only what you would like to improve based on understanding what your face carries currently.
Facial massage is a gentle, non-invasive treatment, but there are times when the most appropriate form of care is to wait, adapt, or seek medical guidance first.
Treatment may need to be postponed if you are experiencing an active infection, fever, cold, flu, active cold sores, contagious skin condition, conjunctivitis, broken skin, unexplained swelling, recent facial injury, significant inflammation, or severe sunburn.
Treatment may also need to be delayed after recent facial procedures, including Botox, dermal filler, laser, chemical peels, microneedling, dermaplaning, surgery, or dental work.
In some circumstances, the treatment may simply be adapted. This may apply if your skin is very sensitive or reactive, if you are pregnant or breastfeeding, prone to migraines, managing rosacea or eczema, taking medication that affects the skin or circulation, or recovering from a recent illness.
Please share any relevant information before your appointment.
Discretion and care are part of the process. The aim is to work with the face intelligently, safely, and at the right moment.
After treatment, the face may feel lighter, softer, calmer, and less held.
Many clients notice a more rested expression, reduced puffiness, greater ease around the jaw or temples, and a more open feeling around the eyes.
The skin may appear fresher and more luminous due to improved surface circulation and the softening of visible tension.
Some clients feel deeply relaxed or slightly sleepy. This is a natural response when the nervous system begins to settle.
Occasionally, mild warmth, redness, or tenderness may occur, particularly where deeper tension has been addressed. This is usually temporary and settles naturally.
After your appointment, we recommend keeping the rest of the day gentle where possible: hydrate well, avoid intense exercise for a few hours, and allow the skin and tissue time to settle.
Facial massage is most valuable when approached with consistency.
A single treatment may refresh the face, soften visible tension, and restore a sense of ease.
For clients experiencing puffiness, facial tension, jaw tightness, or visible fatigue, an initial rhythm of weekly or fortnightly appointments may be recommended.
For long-term maintenance, one appointment every three to four weeks is often suitable. This helps support tissue mobility, lymphatic movement, circulation, and facial comfort over time.
For occasional restoration, a treatment may be booked whenever the face feels tired, heavy, tense, or in need of quiet recovery.
The most refined results often come not from intensity, but from rhythm. Small, intelligent care repeated over time.
Please leave your enquiry, and we will be in touch shortly.
By appointment only
Address: 13 Lanark Square, London E14 9QD, UK
Open today | 10:00 – 20:00 |
Receive occasional reflections — thoughtful notes on skin, anatomy, and the subtle intelligence of care. No noise. Just considered insight.